UPDATE: The video of the commercial has been scrubbed from the company’s website and You Tube channel and removed from Clay Matthews’ Facebook page. It remains live in other places including the article mentioned below and on other YouTube channels such as BusinessWire. Clay Matthews’ agent has issued an apology on his behalf and assurances they’ve requested this ad “never see the light of day again.” The “Wonderful” company has given verbal assurances that they will not run the ad on TV.
If you’re outside the adoption community, you may not be aware of a firestorm that is brewing around a commercial that was aired Sunday night on NBC primetime during the Green Bay Packers game featuring Clay Matthews of the Packers speaking for Wonderful Pistachios and the Wonderful Company at large. The opening lines are shocking, offensive, deplorable and utterly disrespectful to the trauma, pain, and loss that millions of orphans in this world have endured including my two precious children. This is one in a series of commercials the company is called the “Chronic Losers” Ads and it is awful. The loss of a child’s birth family does not make them a loser. AND there are children who’ve experienced EXACTLY what he describes – being shuffled around between institutions – and let me tell you something – they are ten times the over comers anyone at any of these companies will ever be! How dare these people exploit the trauma my children have experienced in order to make a profit? This was the best comedy they could come up with? The ad is STUPID and morally irresponsible.
Can you imagine for one second what it would be like to be the person on the other side of this ad? To be the one who knows they were placed at an orphanage and their story is held up as comedy for profit? Lifelong struggles with self-worth and identity are pervasive among individuals who’ve experienced the loss of their birth family in this way. How incredibly insensitive and unnecessary. In fact, the entire line of ads follows this theme and represents a total lack of creativity. When you can’t be funny without being funny at someone else’s expense, you’re not funny, you’re just mean. And when you attempt to profit off your cruelty you will be held accountable. So I’m asking you to stand with our family, to stand up for our kids, and to take action. Send an email, comment on their Facebook pages, Tweet Them, Instagram them, dislike the youtube and Vimeo videos, demand they take it down and cancel the campaign and issue an apology. #takeitdown #nomoredale #shameonclaymatthews #notsowonderfulpistachios
Still not sure what you think about it? Read this article and the excerpts below and then tell me this isn’t sick.
“There were a couple of times where we wondered if we were going too far,” Moran said. (NO NEED TO WONDER MORAN – YOU JUST WENT WAAAAY TOO FAR!!!)
“We never wanted it to seem like we were making fun of customers or kicking people when they were down. A lot of lines we didn’t include because they felt like they crossed the line,” he added. (OH BUT MOCKING ORPHANS MADE THE CUT, HUH?)
He described the goal for the characters’ various absurd misfortunes as “things that technically could happen, but wouldn’t.” (EXCEPT IT DOES HAPPEN!)
The spots were originally intended not to have music, but the result, Moran said, was that they were “almost too dark.” (HMMMM…I WONDER WHY? BECAUSE IT IS TOO DARK!)
Give a Thumbs Down and register your complaint where the videos are listed on official channels on YouTube and Vimeo. (Links to come soon!)
The Wonderful Company –
Wonderful Pistachios –
Clay Matthews, #52 Green Bay Packers
NFL Public Relations at 1-212-450-2000 (you may have to leave a message in voicemail)
Green Bay Packers
920-569-7500 – ask to speak to Aaron Popkey or Katie Hermsen